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What's Personal Branding?

Brand awareness is an important concept in the corporate world. It's how companies market themselves and their products. The world's best-known brands include Coca-Cola, Nike, Sony and Apple -- you know immediately what these companies are about, and what they manufacture. You know what they represent.

You can apply the same concepts to an individual level. Personal Branding is the awareness of your strengths and skills, and aligning them with others' perception of you.

Think of the best-known leaders, celebrities and people at the top of their field. They all have instantly recognizable personal brands. Tiger Woods, Oprah Winfrey, Mahatma Gandhi, Madonna, John F. Kennedy, Nelson Mandela, Angelina Jolie. They instantly evoke a specific image in peoples' minds. You know what they're about... what they represent.

You also have a Personal Brand, and evoke an image in the minds of your co-workers, friends, family -- anyone with whom you have a relationship. Unfortunately, that image may not match up with the image that others have.

An awareness of your personal brand can help you achieve success in your career and personal life. You can adjust your brand so it fits your strengths and passions, and align your public perception to lead to your goals.

Erin Yoshimura can help you understand and then focus and strengthen your Personal Brand.